The agentic marketing OS for teams and agencies.
Plan and launch campaigns in one workspace.
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Hey, I'm
JonCameron Johnson
. I was born in San Diego, California, and I live in Arizona now.I'm a learner, builder, and product architect. I want to help people make money by connecting them with the best products and services I can find.
I recently founded Etho Inc. We're building an agentic marketing OS that helps teams and agencies go from idea to launch in under an hour.
Before that I ran a marketing consulting firm for doctors, and before that a marketing agency for aesthetics clinics.
You can reach me on X at @joncameron, on Instagram at @joncameron, or by email.
Thoughts
Make the next step smallerWhen a project feels too big to begin, define one small action that leaves something real to inspect.
Attention is a design decisionA simple way to review an interface: decide what deserves attention, then make the surrounding choices support it.
Build for the second useThe first visit introduces a product. The second reveals whether its everyday work is easy to repeat.
Leave room to change your mindMake an opinion easier to examine by naming what you believe, why you believe it, and what could change it.
The work between ideasGive an interesting idea a second encounter: return to a rough version, notice what is missing, and improve one part.
Thinking in modelsI often reach for a diagram before I do more reading. Even a small, deliberately wrong picture of an event horizon can help me understand a hard idea.
Hello, world: why I'm writing hereWhy I finally started this blog. I'm a curious builder thinking through tech, business, philosophy, and personal growth with essays and diagrams.
What I’m building
Tools and evals for the future of agentic marketing.
The future of marketing is agents plus human attention. Etho builds the tools, the evals, and the place where that happens.
Explore EthoTools and resources
Diagnostic CalculatorSee where your marketing funnel gets stuck and what to focus on next.Use the calculatorPractice on DemandA guide to building a practice around your expertise so you have more freedom.Explore the bookMeta Ads PlaybookHow to plan and test your Facebook and Instagram ads, then improve them.Explore the playbook